British Telecommunications (BT) free essay sample

Analyzes the specific marketing, advertising, promotion campaigns for the most important products of BT from 1996 through 1997. Assesses the impact of its bid for MCI the consequences if that bid fails. Introduction The present world of telecommunications is fast-moving, amorphous and unpredictable. British Telecommunications (BT) had recognized the importance of developing an aggressive, world-wide marketing strategy in such an environment when it contemplated a purchase of MCI. BT bought a 20% stake in MCI in 1993. In November of 1996, BT attempted to consummate the relationship with a $24 billion bid for the 80% of MCI it did not own. This bid was reduced to $19 billion in July of 1997 when MCI revealed large losses in the U.S. local telephone market. When the BT-MCI union was first proposed, it was suggested by many analysts that while BT might be a touch staid and slow-moving, MCI, as the maverick among phone companies, was just the..

Pliny Trajan Correspondence Essay Example

Pliny Trajan Correspondence Essay Example Pliny Trajan Correspondence Essay Pliny Trajan Correspondence Essay Plink explained to Trojan that in he past he had asked the people he came across whether they were Christians, and if they said they were Christians he would threaten them with punishment and ask them twice more whether they were Christian, and if they agreed every time he would send them for execution (Roman law does not accept a single confession as proof of crime). He would also send them to be executed if they were stubborn, as obstinacy and unbending perversity deserve to be punished. If there were Roman citizens Plink deemed to be insane he noted them down to be sent to Rome. Roman citizens had an advantage over others at this time, as if you were ordered to be executed you could appeal to the Emperor but if this appeal failed and you did have to be executed it would be by beheading, not crucifixion as per the other accused. Before long, Plink was handed a piece of unsigned paper that revealed the names of many Christians. When he met some of the people named on this list they told him they werent Christians, and proved this by reciting a prayer to the gods, made supplication with incense and wine to your statue, and moreover cursed Christ as Plink had heard that true Christians could not do his and refused to. Thus Plink had a dilemma on his hand -? he didnt know what to do, as the piece of paper he had been handed proved untrue (although some people said they had been Christians in previous years but had realized the error of their ways, so Plink let them leave peacefully after they worshipped Tartans statue and cursed Christ). These unsigned letters that he was handed allow us to have an insight in the early Church habits, as the repented earlier Christians told Plink what they used to do. They told Plink that Christians assembled on a fixed day (which we assume is Sunday, but we eave no proof) before day light to pray to God, to take an oath to not commit crime, theft, robbery or adultery, not to break their word and not to deny a deposit when demanded. They then departed and met again to eat ordinary but harmless food (I. E. He Christians were not eating human flesh as was common folklore). Plink was confused as to what to do he had not experienced this before and he needed advice on what to do. To gain more information on Christians, he asked 2 maid-servants how far this Christian tale was true, however he discovered nothing from them. They said it was a perverse and extravagant superstition. He concluded that the matter was worth deliberation. Christianity was having a huge effect on Bathing, where Pl ink was sent. Plink writes in his letter All ages and every rank, and also of both sexes are brought into present or future danger. The contagion of that superstition has penetrated not the cities only, but the villages and country; yet it seems possible to stop it and set it right. At any rate it is certain enough that the almost deserted temples begin to be resorted to, that long and issued ceremonies of religion are restored, and that fodder for victims finds a market (the farmers who brought into the various markets food for the temple victims Were in danger Of being ruined (Hardy) I. . Christianity Was bad for business at the time), whereas buyers till now were very few. We can gather from this that the superstition of Christianity was leaving Pagan temples deserted, hence clearly the Church had expanded noticeably and was impacting social and economic life in the province. Banks also says Plink however informs the emperor that his actions have reversed this trend. Trojan responds to Plink v ery bluntly, which is ironic compared to Plinks lengthy letter. He says Plink took the right course of action, but there is no laid no rule involving something like a set form of procedure. Trojan does give Plink some advice in case he gets into the same situation again. He says they (Christians) are not to be sought out; but if they are accused and convicted, they must be punished Papers, however, which are presented unsigned out not to be admitted in any charge, for they are a very bad example and unworthy of our time. Terrestrial concluded what a decision, owe hopelessly entangled! He says they must not be ferreted out, implying they are innocent; he orders them to be punished, implying they are guilty. He spares them and rages against them, he pretends not to see and punishes. Bruce also concludes Entangled as the ruling was, Trojan no doubt thought it was the most reasonable and expedient course in the circumstances. J Stevenson that Tartans belief that Christians were both innocent and guilty is sensible and a pragmatic decision, avoiding groundless accusations on one hand, but retaining sanctions if necessary on the other.

Environmental Management Systems Essay Example | Topics and Well Written Essays - 2250 words

Environmental Management Systems - Essay Example To understand its ramifications a company has to systematically consider all the factors driving the complex relationships between its business model and the environment and how it affects the company's competitiveness and the balance sheet. Effective environmental policies and programmes need to be worked out and put in place. Environment Management System (EMS) is an operational tool for managing these impacts on an organisation's activities on the environment (Australia 2007)1. It provides a platform for a structured approach to planning and implementing environment protection measures. An EMS integrates environmental management into the company's daily operations, long-term planning, quality control systems and finally end up in the Annual Report. Today computers have pervaded and revolutionised all sorts of office work. Paper and white-collar offices are becoming things of the past and have been replaced with network infrastructures and functionality has shifted to the Internet, automation and e-business solutions. Computers bring efficiency and allow reduction in staff and office space at the same time copiously enhances volumetric capacity of data storage and simplifies retrieval of information. Clearly, this transformation has environmental and social benefits such as reduced consumption of paper has revitalized forest resources. Video conferencing has reduced travel, saving both money and time. All such repositioning forms part of EMS. An effective EMS can assist an organisation to: Minimise environmental liabilities and demonstrate good corporate practices and ethics. Maximize efficiency in utilising resources and reduce waste. Inculcate environmental concern among its employees to gain a better understanding of the environmental impacts of the work they are involved in. Stay on course with efficient operations to achieve corporate motive of increasing profits without compromising environmental concerns. Organisations can use EMS to ensure that their performance is within regulatory requirements, and prepare ahead of more stringent regulations that might be necessitated in the future. Case Studies It will be appropriate to study implementation of some successful EMS by big and small organisations. In some case studies analysed below we find how some corporate giants and local government bodies have effectively introduced EMS standards and are successfully evolving them. We also see how brutalities on nature by some big players are brought to justice through community movements and without management commitment EMS is not always a win-win situation. Konica Minolta Model Konica Minolta, the Japanese multinational giant involved in imaging and office solutions business, is successfully implementing environment friendly policies in their large network of establishments around the world (Report, 2005 p.18) 2. Some of the measures they have beneficially introduced are: By minimising product size and weight the company not only conserved in-put resources but also scaled down requirement of transport. They further improved upon it with design cameras and digital multi functional devices and came out with new greener models